There is rampant competition all around. It’s not easy to survive the cut-throat competition unless you market your products and services well. You need to adopt different selling techniques and branding strategies.
Your business strategy should be based on the available business data; not on your emotion. If you are an Indian firm looking forward to revamping your business, contact BI consulting company in India, who can frame an appropriate business strategy for you.
Such a company can make use of data-driven facts and analytics to help you thrive. Before going further, it’s essential to understand the meaning of business intelligence.
Business Intelligence (BI): Meaning And Explanation
BI is a cloud-based data analytics solution managed by Microsoft. You can use its platform to get vital facts about your business and transform the data to enhance the profits and ROI of your business.
Amidst various BI platforms, Microsoft’s BI (Powered BI) can work best for you. It facilitates easy collaboration, user-friendly UI, MS Excel integration, and accessibility to real-time analytics.
Ideal Features of Business Intelligence
Hassle-Free Collaboration
The entire purpose of using a business intelligence platform is to analyze business-related data and analytics more closely. BI should simplify the task not complicate it further. You should contact Alphaklick Solution now to integrate BI into your business.
It also facilitates the use of a dashboard on both the mobile app and PC version of your business website. You can even use the data in CSV format to print the same or using as a PowerPoint presentation.
Attractive User Interface
If the interface is complex or difficult to handle, business owners will not integrate BI into their business. That’s why you need a visually-attractive UI with a smooth navigation panel. Using its built-in tools, you can get plenty of reports based on various criteria such as date, demographics, geographical location, and web page visits.
The Integration of MS Excel
Using the right BI platform, you can compile data and other reports more sharply. Any person with good knowledge of MS Office 365 or MS Excel can easily integrate BI into MS Excel software to gather better inputs. The same data can be used in the dashboard to draw more inferences.
Real-Time Business Forecasts and Analytics
Business Intelligence helps in getting you real-time solutions. Using appropriate real-time analytics, you can easily fetch data from social networking sites. It is vital, as today several business leads are gathered from social media sites only. Understanding the trends will help you know the merits and shortcomings of your business.
Do You Need BI in Mobile Business Apps?
You are well aware that most business transactions now take place through mobile apps. In fact, if you wish to buy a particular good or service, you will go to that particular business app. Thus, you get more leads through your smartphone apps than websites.
That’s why you should make use of all necessary business insights and data offered through business intelligence. Once you integrate BI into your mobile app, you can easily keep a tab on your FB data, Google Console, and Twitter. It will help you analyze the flow of website traffic through organic means and PPC.
If you are getting more leads organically, you can gradually stop investing in promotion and ads.
In Conclusion
Using an appropriate BI platform like Microsoft-Power BI will help you get real-time data from various sources. It also helps you gauge the progress of your employees involved in the project.
With the help of Power BI, you can constantly keep yourself up to date about your company’s sales trends, new lead acquisition rate, customer satisfaction, customer retention percent, marketing costs, ROI, employee productivity levels, and much more.
If you are a brand or business with or without a considerable online presence, contact us now for more details. We will be happy to assist you and resolve all your queries relating to Business Intelligence in India.
Considering the current era of cut-throat competition, it’s better to integrate a business intelligence framework into your business. Day by day, business competition will increase. Unless you do something now, your business may not be able to survive even a few years.
